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SelfieStyler
Creative Direction, UX Design, UI Design, Information Architecture, Branding, User Testing.
SelfieStyler's SureFit™ technology analyzes your body measurements against garment measurements to give you a true-to-size recommendation, for a first time fit without even trying clothes on. It’s a stylish, tech‑savvy solution for hassle-free online shopping.
Take a selfie in the app using guided instructions. Body measurements are paired with the manufacturer’s garment measurements for a perfect fit
The Challenges
- Apparel shopping is frustrating and inefficient both in-store and online.
- Shoppers can't easily create outfits before buying.
- Online sizing is unclear, leading to frequent returns.
- In-store shopping is time-consuming; online returns are inconvenient.
- Retailers face overstock, deep discounts, and costly write-offs.
- Brands suffer from dilution due to retailer markdowns.
- Combined, these issues cause consumer frustration, retailer losses, and brand devaluation.
- The industry impact is significant: $1T U.S. / $3T global market.
The Solutions
- Empathy-driven consumer app and digital styling platform.
- Users can visualize entire outfits on a photo of their own body.
- Mix and match styles and brands digitally before purchase.
- Access to hundreds of leading fashion brands.
- Guaranteed sizing customized for each style.
- Personalized styling recommendations provided.
- Social features enable feedback from friends and the community.
- Community includes user-generated content and dynamic interaction between stylists and shoppers.
- Eliminates returns and preserves MSRP, reducing brand dilution.
Allow users to shop for clothing on theier own full body selfie without having to worry about “will this itme fit me?”
Shop from a traditional e-commerce grid pattern or shop using a virtual garment carousel
Show trending looks and styles curated from designers. Save looks to try on in the virtual fitting room.
Social and collaborative shopping to gain feedback and share with friends.
The Result
SelfieStyler created and captured value across the fashion ecosystem by transforming how consumers shop. Shoppers could virtually try on clothing using their own image, ensuring a perfect fit before purchase. This eliminated the guesswork around sizing—buying became as simple as selecting a style and choosing a color. As a result, return rates dropped significantly, reducing costs for both retailers and brands.
Patent — Virtual Garment Carousel (US 20170352092 A1 / US 10,430,867 B2)
https://patents.google.com/patent/US20170352092A1/enCo-invented a virtual apparel fitting system that enables users to try on clothes virtually — right from their own photo. The system creates a “garment carousel” where each item aligns with the user's body using fit-point mapping, offering a realistic preview of fit and style.
Key Innovations
- Interactive garment browser: Users scroll through carousel images that overlay garments on their own body image.
- Fit-point alignment: Garment and user fit points (e.g., shoulders, waist) automatically align to ensure accurate fit visualization.
- Size adaptability: System adjusts garment images based on size-specific grading rules to reflect true-to-size appearance.
Timeline & Recognition
- Priority filed Aug 7, 2015; published Dec 7, 2017 as US 20170352092 A1.
- Granted as US 10,430,867 B2 on Oct 1, 2019 and further refined with US 11,164,240 B2 on Nov 2, 2021
Impact This patent underpins SelfieStyler’s core functionality, empowering consumers to visualize apparel accurately and confidently. It dramatically improves sizing certainty, reducing return rates and strengthening retailer confidence—foundational to the platform’s market value in a $3 trillion industry.
Back
SelfieStyler
Creative Direction, UX Design, UI Design, Information Architecture, Branding, User Testing.
SelfieStyler's SureFit™ technology analyzes your body measurements against garment measurements to give you a true-to-size recommendation, for a first time fit without even trying clothes on. It’s a stylish, tech‑savvy solution for hassle-free online shopping.
Take a selfie in the app using guided instructions. Body measurements are paired with the manufacturer’s garment measurements for a perfect fit
The Challenges
- Apparel shopping is frustrating and inefficient both in-store and online.
- Shoppers can't easily create outfits before buying.
- Online sizing is unclear, leading to frequent returns.
- In-store shopping is time-consuming; online returns are inconvenient.
- Retailers face overstock, deep discounts, and costly write-offs.
- Brands suffer from dilution due to retailer markdowns.
- Combined, these issues cause consumer frustration, retailer losses, and brand devaluation.
- The industry impact is significant: $1T U.S. / $3T global market.
The Solutions
- Empathy-driven consumer app and digital styling platform.
- Users can visualize entire outfits on a photo of their own body.
- Mix and match styles and brands digitally before purchase.
- Access to hundreds of leading fashion brands.
- Guaranteed sizing customized for each style.
- Personalized styling recommendations provided.
- Social features enable feedback from friends and the community.
- Community includes user-generated content and dynamic interaction between stylists and shoppers.
- Eliminates returns and preserves MSRP, reducing brand dilution.
Allow users to shop for clothing on theier own full body selfie without having to worry about “will this itme fit me?”
Shop from a traditional e-commerce grid pattern or shop using a virtual garment carousel
Show trending looks and styles curated from designers. Save looks to try on in the virtual fitting room.
Social and collaborative shopping to gain feedback and share with friends.
The Result
SelfieStyler created and captured value across the fashion ecosystem by transforming how consumers shop. Shoppers could virtually try on clothing using their own image, ensuring a perfect fit before purchase. This eliminated the guesswork around sizing—buying became as simple as selecting a style and choosing a color. As a result, return rates dropped significantly, reducing costs for both retailers and brands.
Patent — Virtual Garment Carousel (US 20170352092 A1 / US 10,430,867 B2)
https://patents.google.com/patent/US20170352092A1/enCo-invented a virtual apparel fitting system that enables users to try on clothes virtually — right from their own photo. The system creates a “garment carousel” where each item aligns with the user's body using fit-point mapping, offering a realistic preview of fit and style.
Key Innovations
- Interactive garment browser: Users scroll through carousel images that overlay garments on their own body image.
- Fit-point alignment: Garment and user fit points (e.g., shoulders, waist) automatically align to ensure accurate fit visualization.
- Size adaptability: System adjusts garment images based on size-specific grading rules to reflect true-to-size appearance.
Timeline & Recognition
- Priority filed Aug 7, 2015; published Dec 7, 2017 as US 20170352092 A1.
- Granted as US 10,430,867 B2 on Oct 1, 2019 and further refined with US 11,164,240 B2 on Nov 2, 2021
Impact This patent underpins SelfieStyler’s core functionality, empowering consumers to visualize apparel accurately and confidently. It dramatically improves sizing certainty, reducing return rates and strengthening retailer confidence—foundational to the platform’s market value in a $3 trillion industry.
Back
SelfieStyler
Creative Direction, UX Design, UI Design, Information Architecture, Branding, User Testing.
SelfieStyler's SureFit™ technology analyzes your body measurements against garment measurements to give you a true-to-size recommendation, for a first time fit without even trying clothes on. It’s a stylish, tech‑savvy solution for hassle-free online shopping.
Take a selfie in the app using guided instructions. Body measurements are paired with the manufacturer’s garment measurements for a perfect fit
The Challenges
- Apparel shopping is frustrating and inefficient both in-store and online.
- Shoppers can't easily create outfits before buying.
- Online sizing is unclear, leading to frequent returns.
- In-store shopping is time-consuming; online returns are inconvenient.
- Retailers face overstock, deep discounts, and costly write-offs.
- Brands suffer from dilution due to retailer markdowns.
- Combined, these issues cause consumer frustration, retailer losses, and brand devaluation.
- The industry impact is significant: $1T U.S. / $3T global market.
The Solutions
- Empathy-driven consumer app and digital styling platform.
- Users can visualize entire outfits on a photo of their own body.
- Mix and match styles and brands digitally before purchase.
- Access to hundreds of leading fashion brands.
- Guaranteed sizing customized for each style.
- Personalized styling recommendations provided.
- Social features enable feedback from friends and the community.
- Community includes user-generated content and dynamic interaction between stylists and shoppers.
- Eliminates returns and preserves MSRP, reducing brand dilution.
Allow users to shop for clothing on theier own full body selfie without having to worry about “will this itme fit me?”
Shop from a traditional e-commerce grid pattern or shop using a virtual garment carousel
Show trending looks and styles curated from designers. Save looks to try on in the virtual fitting room.
Social and collaborative shopping to gain feedback and share with friends.
The Result
SelfieStyler created and captured value across the fashion ecosystem by transforming how consumers shop. Shoppers could virtually try on clothing using their own image, ensuring a perfect fit before purchase. This eliminated the guesswork around sizing—buying became as simple as selecting a style and choosing a color. As a result, return rates dropped significantly, reducing costs for both retailers and brands.
Patent — Virtual Garment Carousel (US 20170352092 A1 / US 10,430,867 B2)
https://patents.google.com/patent/US20170352092A1/enCo-invented a virtual apparel fitting system that enables users to try on clothes virtually — right from their own photo. The system creates a “garment carousel” where each item aligns with the user's body using fit-point mapping, offering a realistic preview of fit and style.
Key Innovations
- Interactive garment browser: Users scroll through carousel images that overlay garments on their own body image.
- Fit-point alignment: Garment and user fit points (e.g., shoulders, waist) automatically align to ensure accurate fit visualization.
- Size adaptability: System adjusts garment images based on size-specific grading rules to reflect true-to-size appearance.
Timeline & Recognition
- Priority filed Aug 7, 2015; published Dec 7, 2017 as US 20170352092 A1.
- Granted as US 10,430,867 B2 on Oct 1, 2019 and further refined with US 11,164,240 B2 on Nov 2, 2021
Impact This patent underpins SelfieStyler’s core functionality, empowering consumers to visualize apparel accurately and confidently. It dramatically improves sizing certainty, reducing return rates and strengthening retailer confidence—foundational to the platform’s market value in a $3 trillion industry.