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TIAA | Ethos Design System
Creative Direction, UX Design, UI Design, Branding
TIAA's first enterprise-wide design system emerged to create more consistency, efficiency, and a unified user experience across the company's product suite. The newly implemented system was able to yield the following noteworthy results:
- Ethos cut design-to-dev time by 30%
- Account Homepage received a Gold Medal from Corporate Insight, Retirement Plan Monitor
- Public homepage saw enrollment starts surge by 80%
- Overall content engagement rate vaulted +40%
- The bounce rate fell significantly by 41%
- Advice session starts grew by 94% with financial consultants from the Lifetime Income educational experience
- SEO rank skyrocketed by 76%
The Challenges
- Product teams operate in silos with varying workflows and practices.
- Previous rebrand efforts were inconsistently implemented.
- Past teams often defaulted to custom solutions for fast-track requests.
- There’s a lack of structured process for driving meaningful, system-wide change.
- No centralized team owns design and experience strategy.
- B2C and B2B channels have vastly different system needs that are not well integrated.
The Solutions
We built an intuitive, scalable, and accessible design system to ensure integrity across all our touch points, inspiring a cohesive digital experience through a single source of truth. I played a key role in unifying our cross functional teams – design, marketing, product, accessibility and developers through the implementation of the design system and new work process.
The Results
The design system not only streamlined workflows but also strengthened team dynamics. By centralizing reusable components, it minimized redundancy, accelerated production, and enhanced brand consistency across our product platforms.
More than just improving efficiency, the system delivered measurable outcomes. Optimized patterns led to increased engagement, better SEO performance, and reduced bounce rates. Development teams experienced smoother transitions, quicker implementations, and heightened execution efficiency.
By integrating design, content, and development, the system established a solid foundation for scalable, high-impact results.
Back
TIAA | Ethos Design System
Creative Direction, UX Design, UI Design, Branding
TIAA's first enterprise-wide design system emerged to create more consistency, efficiency, and a unified user experience across the company's product suite. The newly implemented system was able to yield the following noteworthy results:
- Ethos cut design-to-dev time by 30%
- Account Homepage received a Gold Medal from Corporate Insight, Retirement Plan Monitor
- Public homepage saw enrollment starts surge by 80%
- Overall content engagement rate vaulted +40%
- The bounce rate fell significantly by 41%
- Advice session starts grew by 94% with financial consultants from the Lifetime Income educational experience
- SEO rank skyrocketed by 76%
The Challenges
- Product teams operate in silos with varying workflows and practices.
- Previous rebrand efforts were inconsistently implemented.
- Past teams often defaulted to custom solutions for fast-track requests.
- There’s a lack of structured process for driving meaningful, system-wide change.
- No centralized team owns design and experience strategy.
- B2C and B2B channels have vastly different system needs that are not well integrated.
The Solutions
We built an intuitive, scalable, and accessible design system to ensure integrity across all our touch points, inspiring a cohesive digital experience through a single source of truth. I played a key role in unifying our cross functional teams – design, marketing, product, accessibility and developers through the implementation of the design system and new work process.
The Results
The design system not only streamlined workflows but also strengthened team dynamics. By centralizing reusable components, it minimized redundancy, accelerated production, and enhanced brand consistency across our product platforms.
More than just improving efficiency, the system delivered measurable outcomes. Optimized patterns led to increased engagement, better SEO performance, and reduced bounce rates. Development teams experienced smoother transitions, quicker implementations, and heightened execution efficiency.
By integrating design, content, and development, the system established a solid foundation for scalable, high-impact results.
Back
TIAA | Ethos Design System
Creative Direction, UX Design, UI Design, Branding
TIAA's first enterprise-wide design system emerged to create more consistency, efficiency, and a unified user experience across the company's product suite. The newly implemented system was able to yield the following noteworthy results:
- Ethos cut design-to-dev time by 30%
- Account Homepage received a Gold Medal from Corporate Insight, Retirement Plan Monitor
- Public homepage saw enrollment starts surge by 80%
- Overall content engagement rate vaulted +40%
- The bounce rate fell significantly by 41%
- Advice session starts grew by 94% with financial consultants from the Lifetime Income educational experience
- SEO rank skyrocketed by 76%
The Challenges
- Product teams operate in silos with varying workflows and practices.
- Previous rebrand efforts were inconsistently implemented.
- Past teams often defaulted to custom solutions for fast-track requests.
- There’s a lack of structured process for driving meaningful, system-wide change.
- No centralized team owns design and experience strategy.
- B2C and B2B channels have vastly different system needs that are not well integrated.
The Solutions
We built an intuitive, scalable, and accessible design system to ensure integrity across all our touch points, inspiring a cohesive digital experience through a single source of truth. I played a key role in unifying our cross functional teams – design, marketing, product, accessibility and developers through the implementation of the design system and new work process.
The Results
The design system not only streamlined workflows but also strengthened team dynamics. By centralizing reusable components, it minimized redundancy, accelerated production, and enhanced brand consistency across our product platforms.
More than just improving efficiency, the system delivered measurable outcomes. Optimized patterns led to increased engagement, better SEO performance, and reduced bounce rates. Development teams experienced smoother transitions, quicker implementations, and heightened execution efficiency.
By integrating design, content, and development, the system established a solid foundation for scalable, high-impact results.