Jeff Portaro

Designer + Photographer

Phone: 704-254-2272

Email: jeffportaro@gmail.com

Resumé

About

TIAA | Ethos Design System

Creative Direction, UX Design, UI Design, Branding

TIAA's first enterprise-wide design system emerged to create more consistency, efficiency, and a unified user experience across the company's product suite.

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SelfieStyler

Creative Direction, UX Design, UI Design, Information Architecture, Branding, User Testing.

SelfieStyler's SureFit™ technology analyzes your body measurements against garment measurements to give you a true-to-size recommendation, for a first time fit without even trying clothes on. It’s a stylish, tech‑savvy solution for hassle-free online shopping.

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The Ridge Cycle Hub

Creative Direction, Branding, Trail Building

The Ridge is a dedicated trailhead and cycling destination in Lexington, North Carolina. Designed to attract both mountain bikers and road cyclists, the hub offers access to an integrated trail system as well as scenic country roads. The site serves as a centralized point for riders to start, explore, and connect—positioning Lexington as a regional cycling tourism hotspot.

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Harding Pro Construction

Creative Direction, Branding

HardingPro is a construction company based in Blowing Rock, NC, specializing in custom homes, remodels, and additions. I designed and built their website to showcase their craftsmanship, highlight past projects, and provide an easy way for clients to get in touch. The site focuses on clean navigation, strong visuals, and clear service messaging.

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Would you like to get in touch? Drop me a line at jeffportaro@gmail.com